jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

Your AI Anxiety Is Making You Obsolete

A few weeks ago, I ran into a friend of mine from primary school. After some pleasantries, he said, “Dude, what’s going on with AI? I’m worried it’s going to replace us!” He’s always been a worrier.

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You Can’t Fish in New Waters with Old Bait

I sat across from two insurance veterans last week, good people who’ve built a solid auto and health insurance business over decades. Their client base calls them for everything: “Can you check my policy?”What’s my deductible again?” “How do I file a claim?”

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Creativity, entrepreneurship, Innovation, Leadership

Stop Letting AI Think for You

by  in Creativity, entrepreneurship, Innovation, Leadership
We’re witnessing something unprecedented: the outsourcing of human intelligence at scale. ChatGPT writes our emails; Claude crafts our strategies; AI generates our creative briefs. We tell ourselves we’re being efficient. But here’s what’s actually happening: we’re systematically weakening the very cognitive muscles that built our careers. The research is in, and it’s sobering.