jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

Stop Waiting for Permission to Use AI

One significant limit to AI adoption is human imagination. That’s what everyone says, anyway. But let me tell you what’s really happening: business leaders aren’t waiting for inspiration. They’re waiting for permission.

Jorge

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Stop Asking Innovation Questions That Go Nowhere

I’ve watched companies waste millions on innovation initiatives that produce nothing. Not because they lack creativity or resources, but because they’re asking optimization questions disguised as innovation questions.

Jorge

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Your Company Won’t Save Your Job From AI. Here’s What Will

Your company just announced an “AI transformation initiative.” Your first thought: Am I being replaced? That fear is keeping you from seeing the real threat, which isn’t the AI your company adopts. It’s the AI you don’t.

Jorge

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Creativity, entrepreneurship, Greatness, Innovation, Leadership, Strategy

Be Different, Not Better

by Jorge in Creativity, entrepreneurship, Greatness, Innovation, Leadership, Strategy

Your competitors just launched three new features. Your team is scrambling to match them. Six months from now, you’ll all have the same capabilities, and customers still won’t be able to tell you apart.

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Creativity, entrepreneurship, Innovation, Leadership

Why “Give Them What They Want” Is Bad Advice

by Jorge in Creativity, entrepreneurship, Innovation, Leadership

In Mexico, we have a saying: “Lo que el cliente pida”, give the client what they want. It sounds like great service. But it kills innovation. Here’s why.

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competition, Creativity, entrepreneurship, Innovation, Leadership

How to Lose Your Edge

by Jorge in competition, Creativity, entrepreneurship, Innovation, Leadership

I watched a marketing director dismiss AI tools as “just hype” in early 2023. By mid-2024, his team was producing campaigns that looked dated compared to competitors who’d spent six months experimenting. He didn’t lose his job—but he lost something more important. He lost his credibility. His seat at the table.