jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

Your Company Won’t Save Your Job From AI. Here’s What Will

Your company just announced an “AI transformation initiative.” Your first thought: Am I being replaced? That fear is keeping you from seeing the real threat, which isn’t the AI your company adopts. It’s the AI you don’t.

Jorge

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Be Different, Not Better

Your competitors just launched three new features. Your team is scrambling to match them. Six months from now, you’ll all have the same capabilities, and customers still won’t be able to tell you apart.

Jorge

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Why “Give Them What They Want” Is Bad Advice

In Mexico, we have a saying: “Lo que el cliente pida”, give the client what they want. It sounds like great service. But it kills innovation. Here’s why.

Jorge

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competition, Creativity, entrepreneurship, Innovation, Leadership

How to Lose Your Edge

by Jorge in competition, Creativity, entrepreneurship, Innovation, Leadership

I watched a marketing director dismiss AI tools as “just hype” in early 2023. By mid-2024, his team was producing campaigns that looked dated compared to competitors who’d spent six months experimenting. He didn’t lose his job—but he lost something more important. He lost his credibility. His seat at the table.

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Creativity, Design Thinking, entrepreneurship, Innovation, Leadership

Focus on What AI Can’t Do

by Jorge in Creativity, Design Thinking, entrepreneurship, Innovation, Leadership

A friend recently told me he’s worried AI will make his design skills irrelevant, that clients will soon use AI-powered tools instead of hiring him. I told him, “Focus on doing what AI can’t.”

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entrepreneurship, Innovation, Leadership

Why 95% of AI Projects Fail (And How to Join the 5% That Don’t)

by Jorge in entrepreneurship, Innovation, Leadership

We’ve all seen the headline: according to MIT’s “GenAI Divide” report, roughly 95% of enterprise generative-AI pilot programs deliver no measurable financial return (though the method used wasn’t as thorough as one would like). Sounds catastrophic, right? Wrong. Most AI initiatives are experiments, and that’s exactly what they should be. The only failure worth avoiding is failing without learning.